Resource
Box Rules: Winning Tactics
by Beth Scott
Lets
face it people use articles to send traffic to their websites.
But if their resource box is lousy
and not worded right they will get minimal, if any
traffic.
Thats
a fact.
“So,”
you ask, “what kind of resource box do I need?”
You need
a resource box that is attention
grabbing, heart stopping, world jolting.... Okay, so maybe thats
a wee bit of an exaggeration!
What you
really need is a resource box that is short and snappy
that asks or tells your prospective customer to take action.
You
shouldn’t make your resource box (also called an Author’s Bio, About
The Author, etc...) very long. You don’t want to bore your reader
with all the details of your writing career.
Sorry to
sound so harsh but on the internet people want to be entertained and enlightened.
They will only read what interests them.
You've
Gotta Keep Them Reading
If your
article is informative and page scrolling (as opposed to page turning)
then you will get a lot of people to read it, but if you lose them at
the start or halfway through your resource box, you won’t be able to
convert them into traffic or buyers. Why??
Simply
because they will never reach any link you provide them with, they will
close the page and go on to read a different article.
You can’t afford to let this happen!
A Killer Resource Box
So
here's what you do about it. You keep your resource box at a
maximum of 5 lines long. You tell them to visit your site for
more information on that subject or to opt in for their free newsletter
or report.
You give
them an action to take. Because as surely as you aren’t specific
about what it is that you want them to do next, they definitely won’t
do what you want them to.
So
unless your resource box grabs them with the same intensity as your
article you can kiss
those prospective buyers goodbye!
Another
common mistake made by newbie writers is to not make their website link
an active one. This can happen when you just type www.mysite.com,
instead of putting http://www.mysite.com, or whatever the full address
is.
In most
cases people are not going to bother
to take the time to copy and
paste an inactive link
to visit your site.
So again
make sure as much as you can that your link is working. It’s true
that some article databases don’t provide this feature, but the
majority of the article databases do.
One way
to make your link active is to use the following HTML code:
<a
href= "http://www.my-site-address-here.com"> Main Keyword Here
</a>
Tip: Only use the above
HTML on article websites that allow HTML. If the site does not
just type your url in as you normally would.
Test,
Test, And Test Some More
Try
going to the article site you posted your article on, as a browser
instead of logging into your writer’s account. Find your article
and test the link in your
resource box to see if it works.
In
conclusion I guess the best way to show you what I mean is to give an
example. So be sure to read my resource box below ;-)
Note to all publishers and editors who wish to
republish this article on their website or in their ezine:
You must include the resource box in all
reproductions of this
or any other article on this website.
Resource Box:
For the best way to profit online and drive targeted cash-in-hand
traffic to your website using articles visit ==> Easy Web Traffic
This method works like crazy! You’re reading this aren’t you?
Note to all publishers and editors who wish to
republish this article on their website or in their ezine:
You must include the resource box in all
reproductions of this
or any other article on this website.
|